Consumer Behavior and Customer Analysis
Copenhagen Business School
Frederiksberg, Denmark
Language
English
ECTS
8 credits
About this program
Students will acquire a comprehension of the fundamentals of consumer behavior and the methods through which consumer behavior can be affected. They will learn concepts and theories that offer insight into the factors influencing consumer behavior, including the examination of how consumers make decisions.
Program highlights
ECTS Credits
8 ECTS credits upon completion
hybrid Study
Flexible learning format for this program
Teaching Language
English
Career opportunities
The knowledge gained can be highly beneficial for both individual consumers, who can use it to make more informed consumption decisions, as well as for-profit and not-for-profit organizations who can utilize it to develop more effective marketing strategies.
Tuition fee
Contact for feeApply Now
Consumer Behavior and Customer Analysis