Bachelor in Business Administration (Marketing) (Honours)
Universiti Tenaga Nasional
Putrajaya, Bandar Muadzam Shah (mentioned as locations for campuses), Malaysia
Duration
9 semesters
Language
English
About this program
2-3 sentence description in English: This programme provides students with a strong foundation in marketing principles, consumer behaviour, branding, and digital marketing strategies. It integrates theoretical knowledge with practical applications, market analysis, and real-world projects to prepare graduates for professional careers in marketing, sales, brand management, and related business fields across diverse industries.
Program highlights
Duration
9 semesters
Teaching Language
English
Career opportunities
Graduates of the Bachelor in Business Administration (Marketing) (Honours) programme would have diverse career prospects in sectors including marketing, branding, retail, digital business, entrepreneurship, international business, and corporate management. Prospective career opportunities include Marketing Executive, Digital Marketing Executive, Brand Executive, Product Executive, Sales Executive, Business Development Executive, Retail Management Executive, Customer Relationship Executive, Advertising and Promotions Executive, Social Media Executive, Market Research Analyst, Corporate Communications Executive, International Marketing Executive, Training and Development Executive, Entrepreneur, and Business Consultant.
Tuition fee
RMY 66,000 / yearApply Now
Bachelor in Business Administration (Marketing) (Honours)